Boom time for actors to work and earn more, says casting director Ahana Mohammed

“The market for casting in Bollywood films, short films and television serials has grown manifold after the dominance of internet,” says the Indian film industry’s leading casting director Ahana Mohammed.

Ahana Mohammed at work.

The lady who has been in the business of casting actors and actresses for many top projects and assisted in arranging select key artistes in movies like Bang Baaja Baaraat, Yaariyan, Grand Masti and Agneepath, feels its boom time for her business.

 

A mass media graduate in advertising and marketing, the sought-after casting director has a rich experience of nine years in the business of casting and artist management. Along with handling the casting for film, television and music artistes, she often manages a lot of models for the fashion circuit as well.

at an event

“We have around 500 Bollywood films being made every year and almost the same amount of television serials, daily soaps and entertainment programmes across the wide spectrum of TV channels. The best part is that now there are even a whole lot of short films and music videos to be tapped on the internet. It’s never been a better time for actors to get work, expand their horizons beyond movies and earn more,” analyzes Ahana. She makes it a point to add that inspite of this boom, “the film and modeling industry has a tremendous potential for growth.”

 

“Earlier advertising was restricted to print media and television. But that has changed over the last three years. Online advertising is fast catching up and many companies are now allocating almost half of their publicity budget to internet advertising. Thus the market is expanding rapidly and so is the need for established as well as newer faces,” concludes Ahana.

 

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Bollywood publicist Dale Bhagwagar inspires PRs to be thought leaders

Dale Bhagwagar - Bollywood's only PR guru (5)

Bollywood publicist Dale Bhagwagar, +919833098334, dalebhagwagarmediagroup@gmail.com

Thesis and Dissertations on Bollywood PR

Sreetama Karmakar from NSHM Institute of Media and Design, Kolkata, interviewed me this week for her thesis. She is in the final semester of her Masters in Media Science. Her dissertation topic is ‘Importance of Public Relations in the Film Industry’ and I hope she is happy with the gyaan I tried to give her.

Thesis Dissertations Bollywood PR

Image building is better than publicity or crisis management. -Dale Bhagwagar

I wonder why many actors and actresses realise the importance of PR only when their career goes spiralling down. When they realise they are not making the monies they should be making, they decide to spend on PR and salvage or extend their career. Instead of ‘image building’ at an earlier stage, a PR has to then look at ‘publicity’ and ‘crisis management’. –Dale Bhagwagar

fame

Bollywood publicist Dale Bhagwagar on Paid Media & Paid News

Wrote an article on Paid Media on India’s leading PR website ‘PR Moment’. Sharing it with you. Shayad achcha lage… shayad bura.

http://www.prmoment.in/category/pr-news/should-paid-media-journalists-be-credited-as-copywriters

 

 

Do it like Dale does

Wake up my fellow Bollywood PRs. And do it like Dale does. 😉

1 Press Release / 24 hours / 40 links for my PR client Preetisheel Singh. Covering leading outlets The Times of India (and no, Dale never does Paid News. NEVER), Mid-Day, Times Now, Zoom, Santa Banta, Koi Moi, Yahoo, Bollywood Dhamaka, Bollywood Hungama and The Quint. And this without the help of UNI, PTI, IANS or Reuters.

high score

https://timesofindia.indiatimes.com/hindi/padmaavats-makeup-hair-and-prosthetic-designer-preetisheel-singh-on-cloud-nine/articleshow/62754520.cms

 

https://www.mid-day.com/articles/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavats-success/19009193

 

http://www.timesnownews.com/entertainment/news/bollywood-news/article/meet-preetisheel-singh-the-woman-behind-ranveer-singh-and-shahid-kapoor-padmaavat-look/194943

 

http://www.santabanta.com/bollywood/123890/padmaavats-makeup-hair-and-prosthetic-designer-preetisheel-singh-on-cloud-nine/

 

http://www.koimoi.com/bollywood-news/padmaavat-makeup-designer-preetisheel-singh-the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

https://in.style.yahoo.com/pics-ranveer-singh-transformation-alauddin-092141858.html

 

http://www.bollywooddhamaka.in/editors-choice/padmaavats-makeup-hair-prosthetic-designer-preetisheel-singh-cloud-nine/27617

 

http://www.bollywoodhungama.com/news/features/behind-scenes-heres-ranveer-singh-transformed-alauddin-khilji-intense/

 

https://www.thequint.com/entertainment/bollywood/in-pics-ranveer-singh-as-alauddin-khilji

 

http://bolly-buzz.com/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavats-success/

 

http://bollywoodleaks.webcam/the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

http://goantimes.titosgoa.com/2018/02/02/padmaavat-makeup-designer-preetisheel-singh-the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

http://media.einnews.com/article/430292161/bc0hIQsvHld1UQMN?lcf=uCaffwibILObcluV8tYv0g%3D%3D

 

http://news.titosgoa.com/2018/02/02/padmaavat-makeup-designer-preetisheel-singh-the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

http://punjabnewsexpress.com/entertainment/news/padmaavat-s-makeup-hair-and-prosthetic-designer-preetisheel-singh-on-cloud-nine-72052.aspx

 

http://seelatestnews.in/2018/02/02/behind-the-scenes-heres-how-ranveer-singh-transformed-into-alauddin-khilji-and-it-is-intense/

 

http://takesongs.com/2018/02/02/padmaavat-makeup-designer-preetisheel-singh-the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

http://thewesternvolunteer.com/?p=754

 

http://udtasocialofficial.com/the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

http://www.bcinemaindia.in/2018/02/make-up-artist-preetisheel-singh-on.html

 

http://www.bollywoodcharcha.com/news/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavats-success

 

http://www.elfaworld.com/post/padmaavats-makeup-hair-and-prosthetic-designer-preetisheel-singh-on-cloud-nine

 

http://www.expresskerala.com/makeup-designer-preetisheel-singh-ranveer-singh-shahid-kapoors-look.html

 

http://www.goternews.com/behind-the-scenes-heres-how-ranveer-singh-transformed-into-alauddin-khilji-and-it-is-intense/

 

http://www.ibtimes.co.in/padmaavats-makeup-hair-prosthetic-designer-preetisheel-singh-cloud-nine-behind-scene-images-759211

 

https://medium.com/@bollywoodfeatures/padmaavats-makeup-hair-and-prosthetic-designer-preetisheel-singh-on-cloud-nine-1cf751be6bae

 

http://www.mytimesnow.com/news/bollywood/601408/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavat-039-s-success

 

http://www.updatesnews.com/behind-the-scenes-heres-how-ranveer-singh-transformed-into-alauddin-khilji-and-it-is-intense/

 

http://www.zoom4india.com/entertainment/bollywood/item/254025-make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavat-s-success.html

 

https://atfunky.com/toyou/rssfeed/view/24188/behind-the-scenes-heres-how-ranveer-singh-transformed-into-alauddin-khilji-/

 

https://bollwoodleaks.000webhostapp.com/the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

https://bollywoodlife.mb4uli.com/category/padmaavats-makeup/

 

https://brightnews2016.blogspot.in/2018/02/padmaavats-makeup-hair-and-prosthetic.html

 

https://moviemagic.in/awards/behind-the-scenes-heres-how-ranveer-singh-transformed-into-alauddin-khilji-and-it-is-intense-20180202-37151

 

https://moviemagic.in/trending/the-magician-behind-ranveer-singh-shahid-kapoors-look-20180202-37073

 

https://mumbainewsnetwork.blogspot.in/2018/02/padmaavats-makeup-hair-and-prosthetic.html?q=preetisheel

 

https://www.filmiwiki.com/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavats-success/

 

https://www.filmiwiki.com/padmaavat-makeup-designer-preetisheel-singh-the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

https://www.funclickearn.com/2018/02/02/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavats-success/

 

https://www.indianspice.co.za/2018/02/photos-ranveer-singhs-transformation-into-alauddin-khilji/

 

 

A PR view of why Bigg Boss gets top of the list billing

I feel, Bigg Boss gets the highest billing among reality shows not because Salman Khan hosts it. It gets top billing because it has been customised to bring out the best and worst of human emotions. Because it plays on fear and love… more importantly, on fear… which is a stronger emotion than love.

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