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Posts Tagged ‘publicist’

Kajol article sparks Bollywood PR hoopla

As appeared on Medium

https://medium.com/@bollywoodfeatures/kajol-article-sparks-bollywood-pr-row-96c13f4f5415

Megastar Shah Rukh Khan and the ever-sizzling Kajol.

“Actress Kajol kick-started her career in the showbiz in the 90s when the PR machinery was not in force. In the 90s, it was all about how actors conducted themselves in front of the media without the help of any PRs,” says an article on Bollywood Bubble.

However, Bollywood’s only PR guru Dale Bhagwagar has reacted in disagreement. “It’s incorrect to say that strong PR didn’t exist in the 90s. I’ve myself handled more than a dozen clients at any given time during the 90s too,” he tweeted.

“Though Kajol is a diva, Bollywood Bubble seems to be bumbling with ignorance about entertainment PR,” laughs Dale, who has handled the media for Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On!!, apart from being a crisis management specialist to umpteen Bigg Boss contestants over the years.

“During the 90’s, there have been great PRs such as Gopal Pandey, RR Pathak, Raju Kariya, Ajit Ghosh, Hilla Sethna, Keshav Rai, Harish Sharma, Susheel Sharma, Peter Martis, Parag Desai, Indermohan Pannu, Shahid Khan, Arun-Gaja and Rajendra Rao.”

Filmstar Kajol — a diva she is. (Image courtesy: Internet)

“They have planned elaborate publicity campaigns, advised and guided actors with image-building, have been an integral part of PR strategies, and wielded much more influence on media than most of the current publicists. I know, because I have been there,” says the publicist who started out in PR in the 90s and went on to become a trendsetter.

Dale is one of the few actively surviving Bollywood publicists of that time and still leads the PR brigade in innovation. A simple search with his name brings up thousands of web results. The PR expert points out that public relations existed in tinsel town much before the 90s. “Bollywood PR has been thriving since the days of Raj Kapoor, Dev Anand, Sunil Dutt and Dilip Kumar,” remarks Dale, who also handled personal PR for Dev Anand as well as his last film Chargesheet.

A file picture of Bollywood’s only PR guru Dale Bhagwagar with actor Dev Anand, PR Bunny Reuben, and with other prominent Bollywood publicists from the 90s and later. (Image courtesy: Twitter)

“We have had PR greats such as VP Sathe whose publicity agency had a monopoly over media campaigns in the 50s and 60s. And then Bunny Reuben, who handled the PR for Raj Kapoor and films of Yash Chopra, BR Chopra, Basu Bhattacharya and GP Sippy. It’s been boom-time for PRs all the way since then.” Point taken.

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BREAKING NEWS: After Tripura CM’s attack, Miss World Diana Hayden finds an unlikely defender

As appeared on MangoBunch.com

Courtesy: https://www.mangobunch.com/breaking-news-tripura-cms-attack-miss-world-diana-hayden-finds-unlikely-defender/

A file picture of Diana Hayden. Pic 2

Soon after Tripura’s new Chief Minister Biplab Deb launched a scathing attack on Miss World 1997 Diana Hayden, her ex-publicist Dale Bhagwagar has come to her defense. Dale counters Deb on Diana saying, “I am not in touch with Diana from a few years, but I bet she is way too much smarter than how the Tripura CM wants to portray her.”

A few days ago, Biplab Deb had claimed there were internet and satellite communication systems in Mahabharata era, with his comment causing much debate on Twitter as well as national media.

This week, the CM launched an intense attack on the fashion designing and cosmetic industry and taunted women who have won international beauty pageants. “In all of Tripura, I see so many beauty parlours. It’s an industry, it’s a business,” he remarked.

Speaking at a public event, Deb singled out Diana saying, “Even Diana Hayden got it (the world title). See, everyone is laughing. Tell me, was Diana Hayden supposed to get it?”

A file picture of Diana Hayden at a charity event. Pic 1

Aishwarya Rai got it. That’s justified, because she carries the essence of the beauty of Indian women. Indian beauty is all about Goddess Laxmi, Goddess Saraswati. Diana Hayden does not fit to that class of beauty,” Deb stated.

Bollywood PR Dale Bhagwagar who has worked with Diana for a long time promptly reacted saying, “I don’t know why Mr Deb is suddenly targeting Diana, but what he is stating, lacks merit. Diana is a complete new-age woman — smart, caring, intelligent, intellectual, well-read, attractive and beautiful. She has a magnetic charm and warmth in her personality.”

“After being crowned Miss World, she has actually gone and done real charity work for years together, something many pageant winners only speak about during their crown-seeking days,” he added.

It can be noted here that Dale has handled the PR for maximum number of title holders, including names such as Diana Hayden (Miss World 1997), Nikita Anand(Miss India Universe 2003), Pooja Batra (Miss India International 1993), Priya Gill(Miss India International 1995) and Priyanka Chopra (Miss World 2000).

Bollywood journalists need to save themselves from Paid Media says Bollywood PR Dale Bhagwagar

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Society Mandate – Cover Story – March 2014

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Mandate Cover Story - 12 Inside Pages

Evelyn Sharma – Fashionista with a Bollywood tadka

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Best known as ‘Lara’ in Ayan Mukerji’s Yeh Jawaani Hai Deewani, alongside Ranbir Kapoor, under Karan Johar’s banner Dharma Productions, Evelyn Sharma played a sexy ditz who wraps a most charming Ranbir around her little finger and stunned the audience with her sensuous performance of hit song Ooh La La. The film is blockbuster, having broken records at the box-office last year and Evelyn is on cloud nine, marking YJHD as her second hit movie after Rohan Sippy’s Nautanki Saala opposite Ayushman Khurrana only a few weeks earlier!

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Currently the 23-year-old half-German half-Indian supermodel-turned-actress is busy promoting her next film, T-Series’  Yaariyan, where she will be romancing Humse Hai Life teen heart-throb Himansh Kohli. She plays an angelic dream girl and will be seen donning a bikini for the first time in the sexy beach song Sunny Sunny with superstar Yo Yo Honey Singh for this fresh college movie, which happens to be the directorial debut of Super Cassettes icon Bhushan Kumar’s enterprising wife Divya Khosla Kumar.

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The two hit movies old actress will celebrate Yaariyan as her fifth release in one year on January 10, 2014 and has already been signed for more projects such as David Dhawan’s multi-starrer Main Tera Hero with Varun Dhawan, Anupam Kher, Illeana D’Cruz and more; as well as Neeraj Pathak’s Bhaiyyaji Superhit with Sunny Deol and opposite Arshad Warsi.

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Taking a strong stand in the Bollywood industry and shooting straight into the Times of India’s Most Desirable List, Evelyn has fast emerged a sought-after fashion icon for events, brands and designers. The names go from designers Nishka Lulla, Rocky S, Falguni & Shane Peacock and Wendell Rodricks to rock bands like Euphoria and jewelry brands like Gehna who have longed for the beauty to be their muse. Besides her endorsements such as Parachute Advansed, Biba, Anandam World City or innerwear brand Bodycare Creations, the rising star was recently signed as the new face for Blenders Pride, and is seen opposite Priyanka Chopra on the Blenders Pride Fashion Tour hoardings.

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As if this isn’t enough, Evelyn is also actively involved in supporting various causes, such as children charities, animal rescue, clean environment and breast cancer awareness. In her spare time, the multifaceted actress makes music, loves dancing and trains in kickboxing. So you see, this girl literally kicks ass! Lol.

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Some magazine COVERS we have arranged for our Bollywood PR client Evelyn Sharma

Screen scorcher Evelyn Sharma basks In Frost

 

So you thought one can only bask in the glory of the sun, eh? Think again!

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This weekend, actress and fashionista Evelyn Sharma is burning the web screens in a short fashion film called In Frost premiered on the Fashion TV website.

 

The three-minute slick-flick featuring vignettes of the screen scorcher is produced by Vatsal Mehta and directed and edited by Maul Gohel, who was chosen among 25 international fashion and advertising photographers to win top honours at the Cannes Film Festival this year.

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It has Evelyn basking in morning light, wearing modish outfits from ace designer Nishka Lulla. The pretty gal moves like a dream while the sun rays and its hues penetrate her – striding with grace and confidence – as if burning with ambition under warmth of the rising sun.

 

The stillness of a foggy sky in the backdrop seems to take her into dreamy rewind mode with a beautiful sepia tone at times, giving a retro feel to the scenes, yet maintaining a contemporary pace for the film.

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She is styled by Hasnain Patel with make-up by Shubhash Singh. A mesmerizing score by Robin Thicke ft. Pharrell titled Blurred Lines plays in the background.

 

Though the film is called In Frost – more than frosty, we find it piping hot. Watch it and judge for yourself.