If I understand US President Donald Trump’s PR game, directly or indirectly, he will toe the ‘America First’ line at the World Economic Forum in Davos, Switzerland and everyone will scream “anti-globalism” and “protectionism” again. His rhetoric will spark more debates in America and China, increase speculation in Russia, United Kingdom and France and keep the rest of the world including North Korea on guard (on guard from the unpredictable Trump, of course).
I guess what Trump wants is to have himself on one side and the world on the other. It’s an importance-gaining PR tactic, smartly disguised under the pretext of nationalism, control and world order. He is playing that game and the world is exactly falling into his PR trap.
That’s also the tactic of my off-and-on PR client Rakhi Sawant. Do exactly the opposite of what everyone expects one to do, shout from rooftops, and people will take notice. It works, and how! And she carries it off real well. Whether you deliver on what you say is not important. What’s important is that you are always in the news.
Yes, there’s no news like bad news. But better than bad news, is weird news. It’s just a kind of PR strategy. A kind not everyone can manage. Trump can, Rakhi can. And you, the listener, viewer and reader — is the scapegoat. Can you save yourself from it. I doubt. Not after social media. 😉
The gorgeous Mandana Karimi who is all set to make her Bollywood debut in Vikram Bhatt’s thriller Bhaag Johnny, has revealed her fitness secrets in a cover feature with Krunch Today magazine this month.
The cover girl says she works out four times a week with weights for two days and cardio for two other. When shooting or traveling, Mandana does twenty minutes of online-stimulated workout in her room.
“I eat healthy and eat a lot,” she admits. “But I’m very active throughout the day. Plus I don’t mind becoming a bit fuller,” she winks.
What’s surprising is that the shapely gal has no diet plan at all! “I’ve never had one,” she reveals. “I’m blessed with very high metabolism. But recently, when I returned to my routine after a break, I was asked to eat chocolates only once in a week.”
Bananas, almonds, salmon, dark chocolate and eggs are Mandana’s energy boosters. For a zero-flab diet, the girl recommends eating breakfast regularly and snacking throughout the day; as well as drinking lots of water to keep energy levels high.
But talk to her about her lifestyle and she says “it’s boring”. She doesn’t smoke or drink alcohol. Neither does she enjoy nightlife much! “I try to sleep and wake up early and love to have lots of baby sleep in my free time. I also try to get as many massages I can, as they are fab for blood circulation.”
But what Mandana craves for is a nice meal at her favourite quaint restaurants on weekends. Come Sundays, and she also plays table tennis. Makes us wonder if we can call her a homely firebrand!
Jackie Chan once explored comedy within the action genre and won the hearts of millions. Now India is attempting a similar feat, starting off with a humble beginning.
This week, the country will get its first own full-blown ‘martial arts comedy’ in the form of Kenny Basumatary’s Assamese feature film Local Kung Fu which boasts of some fabulously choreographed action sequences amidst rip-roaring humour.
What’s more! This is one of the most inexpensive action films ever made, with a budget less than a lakh of rupees! The film’s team neither had a great budget nor the need to use trickery-like wires etc to execute their fights. All the fighters of Local Kung Fu are genuine martial artists who’ve trained for several years.
Kenny Basumatary has not only written and directed the film, but also plays the main protagonist along with other cast comprising Utkal Hazowary, Sangeeta Nair, Bonny Deori, Bibhash Sinha, Ronnie Deori, Johny Deori and AS Deori.
Come September 27 and Local Kung Fu will release in seven prominent cities in the country with English subtitles for audiences outside Assam. The film will be screened by PVR in Mumbai, Delhi, Pune, Kolkata, Bengaluru, Ahmedabad and Chennai, apart from an independent release in Assam.
When Anita Advani got in touch with Bollywood PR specialist Dale Bhagwagar about Bigg Boss, the best advice he probably gave her was to be herself on the show.
The publicist, who handled all the hype and controversy about Advani’s Rajesh Khanna connection after the superstar’s demise, says she is an “overtly emotional person” and “would very likely have multiple breakdowns in the cutthroat atmosphere of the Bigg Boss house.”
“But mind you, she also has a lot of inner strength and can bounce back with great clarity. Basically, she’s a fighter, so don’t underestimate her as a weak contestant just because of the overflowing sentiments or tears,” reveals the publicist.
“Anitaji was wondering what could be in store for her in the house of scandal. I could have told her many things to guide her, but all I asked her to be, is herself.” Dale gave this simple advice to her for a reason.
He explains, “Many contestants go on Bigg Boss with an agenda. Normally, there is a PR plan in place to help them reach the finals. But Anitaji has gone there to face her past and move on in life. There is no plan; no agenda. Neither am I handling her PR while she is in Bigg Boss. So, to be herself, was the best advice I could have given her, knowing well the person she is.”
For the record, Dale was himself invited as a contestant for BB7, but he chose not to take it up. Now, let’s see how far Anita Advani goes without a PR plan in Bigg Boss.
The Yeh Jawaani Hai Deewani actress Evelyn Sharma has heaved a sigh of relief, with Cyber Crime Cell of Lucknow Police, Uttar Pradesh, taking up her case on war footing. Following swift action by the cops, the website has publicly apologized and removed all objectionable content.
“Honestly, we did not expect such speed from the cops in resolving the matter. But Mr Dinesh Yadav, nodal officer and head of Cyber Crime Cell in the city was cooperation personified,” reveals Evelyn’s publicist Dale Bhagwagar, who filed the complaint on behalf of the actress.
Evelyn was facing constant persecution through falsities in articles by a Lucknow-based website bollygupshup.org run by one Gagan Deep Mishra alias Akash Deep Mishra, when she complained to the cyber cops.
Within a span of a week, the website repeatedly attacked the actress with different statements, incorrectly claiming that she had undergone plastic surgery, was part of a film titled Joker, as well as put up a false age, on the pretext of picking content from Wikipedia and IMDB, without verification.
Moreover, it ‘tagged’ Evelyn on her Twitter account in the web links of these articles containing the fabricated information, in an apparent attempt to intimidate the actress on social media.