Sumita Chakraborty, the editor of Stardust India has given an interesting, informative and insightful interview to Hamant Verma of BizAsia. She aptly describes how PR has taken control over perception-building in entertainment journalism. She also mentions how “hiring the right publicists and agents” can be one of the important aspects for British Asian actors “to build a successful career in Bollywood”. She talks about Upen Patel, whom I handled PR for when he entered Bollywood… and also Katrina Kaif, whose debut film Boom was publicized by me. All in all, Sumita’s interview is a fantabulous read.
Got some quick and controlled news write-ups done for my new PR client Rakshak Sahni this week. Rakshak was seen in Ekta Kapoor’s Kkavyanjali on Star Plus earlier, and is now going to debut in a Hollywood film called Eastern Crimes. The makers are in talks with Peter Weir (director of The Truman Show and Dead Poets Society to direct the movie.)
Indian actor Rakshak Sahni to make big-budget Hollywood debut with Eastern Crimes
An interview on Covai Post from South India