What’s common between Donald Trump and Rakhi Sawant!

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 1. (Images courtesy - Google)

If I understand US President Donald Trump’s PR game, directly or indirectly, he will toe the ‘America First’ line at the World Economic Forum in Davos, Switzerland and everyone will scream “anti-globalism” and “protectionism” again. His rhetoric will spark more debates in America and China, increase speculation in Russia, United Kingdom and France and keep the rest of the world including North Korea on guard (on guard from the unpredictable Trump, of course).

 

I guess what Trump wants is to have himself on one side and the world on the other. It’s an importance-gaining PR tactic, smartly disguised under the pretext of nationalism, control and world order. He is playing that game and the world is exactly falling into his PR trap.

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 2. (Images courtesy - Google)

That’s also the tactic of my off-and-on PR client Rakhi Sawant. Do exactly the opposite of what everyone expects one to do, shout from rooftops, and people will take notice. It works, and how! And she carries it off real well. Whether you deliver on what you say is not important. What’s important is that you are always in the news.

 

Yes, there’s no news like bad news. But better than bad news, is weird news. It’s just a kind of PR strategy. A kind not everyone can manage. Trump can, Rakhi can. And you, the listener, viewer and reader — is the scapegoat. Can you save yourself from it. I doubt. Not after social media. 😉

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 3. (Images courtesy - Google)

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Sachiin Joshi brushes shoulders with Ronaldo and learns to Jet Ski

After sweating it out for two months and completing a major schedule for his film Mumbai Mirror, actor Sachiin Joshi left for a tour of Europe last week! But while vacationing in Spain, France, Monaco, Italy, United Kingdom and more, what he’s most excited about, is a license to Jet Ski.

 

Jet Ski is a high-speed personal watercraft manufactured by Kawasaki. “They trained me for two days under a certified instructor in France before I got my license to ride the mean machine,” says the excited star.

 

Sachiin has good reason to be happy about his license! After all, not everyone gets it! And using the watercraft without it attracts a jail term and a huge fine. “But I’ve got it! It’s a life-long international license and I’m gonna use it for a lot of water fun,” he beams.

Apart from that Sachiin has been rubbing shoulders with Brazilian footballer Ronaldo. Both have been partying at a club called Les Caves du Roy at Saint-Tropez in southeastern France with DJ Tiësto and Swedish pop trio Swedish House Mafia playing some of their best music.

 

While at Saint- Tropez, Sachiin also bumped into his friend and businessman Gautam Singhania while checking out the quaint town. But one thing he isn’t missing while partying away, is his fitness training, which he began before playing a tough cop in Mumbai Mirror.

The actor has been on a rigorous fitness regime since the last three months and built a chiseled physique. Even on vacation, Sachiin makes sure he catches up on daily workouts, even if they have to be managed in various gyms across hotel chains.