Bollywood PR Dale Bhagwagar explains why ‘feminism’ is bad for women

Bollywood PR Dale Bhagwagar explains why 'feminism' is bad for women.

Web link to the article on Urban Asian

 

Advertisements

Evelyn Sharma goes through dust and grind to build homes on Women’s Day

 

While most celebs headed to felicitation events, seminars or posted their views on Twitter on International Woman’s Day, there was one who went through dust and grind. Actress and fashion philanthropist Evelyn Sharma joined some prominent women leaders from different fields in an initiative to build homes for underprivileged women.

 

The Yeh Jawaani Hai Deewani actress who was last seen speaking at Donald Trump’s National Prayer Breakfast in Washington, drove down to the little city of Karjat adjoining the Sahyadri Western Ghats near the banks of the River Ulhas in Maharashtra, to participate in a house building activity arranged under the campaign ‘WOMEN BUILD India’ by the Habitat for Humanity organization. Evelyn is the youth ambassador for their ‘Young Leaders BUILD’ movement.

 

In Karjat, Evelyn volunteered to build a home for Changuna Sarai who lives in Sarai Wadi with her family. Changuna and her husband Suresh Sarai are agricultural labourers. With their meager daily wages, they try to make ends meet. To add to their difficulties is a lack of proper sanitation facilities for her three daughters who are growing up.

 

Overjoyed with the development, Changuna said, “My husband, my daughters and myself; we live with our extended family. We are ten members in all and have been living in an extremely small house. Our condition has affected the education of my daughters. The new house is a dream come true for our family. Now we won’t have to worry about a roof over our daughters heads.”

 

‘WOMEN BUILD India’ is a part of Habitat for Humanity’s strategy that aims to achieve holistic community development with shelter and sanitation at its core. Its objective is to make ‘Housing for All’ and ‘Swachh Bharat Abhiyan’ a reality by 2020.

Evelyn Sharma at Habitat - Pic (15)

“It is encouraging to see how the Government of India is addressing these needs through various campaigns. As women leaders from different fields, we must play a part. This was one of the best days of my life,” quipped Evelyn who is also the founder and managing director of Seams For Dreams Charity Foundation. Attagirl!

Evelyn Sharma – Fashionista with a Bollywood tadka

Image

Best known as ‘Lara’ in Ayan Mukerji’s Yeh Jawaani Hai Deewani, alongside Ranbir Kapoor, under Karan Johar’s banner Dharma Productions, Evelyn Sharma played a sexy ditz who wraps a most charming Ranbir around her little finger and stunned the audience with her sensuous performance of hit song Ooh La La. The film is blockbuster, having broken records at the box-office last year and Evelyn is on cloud nine, marking YJHD as her second hit movie after Rohan Sippy’s Nautanki Saala opposite Ayushman Khurrana only a few weeks earlier!

Image

Currently the 23-year-old half-German half-Indian supermodel-turned-actress is busy promoting her next film, T-Series’  Yaariyan, where she will be romancing Humse Hai Life teen heart-throb Himansh Kohli. She plays an angelic dream girl and will be seen donning a bikini for the first time in the sexy beach song Sunny Sunny with superstar Yo Yo Honey Singh for this fresh college movie, which happens to be the directorial debut of Super Cassettes icon Bhushan Kumar’s enterprising wife Divya Khosla Kumar.

Image

The two hit movies old actress will celebrate Yaariyan as her fifth release in one year on January 10, 2014 and has already been signed for more projects such as David Dhawan’s multi-starrer Main Tera Hero with Varun Dhawan, Anupam Kher, Illeana D’Cruz and more; as well as Neeraj Pathak’s Bhaiyyaji Superhit with Sunny Deol and opposite Arshad Warsi.

Image

Taking a strong stand in the Bollywood industry and shooting straight into the Times of India’s Most Desirable List, Evelyn has fast emerged a sought-after fashion icon for events, brands and designers. The names go from designers Nishka Lulla, Rocky S, Falguni & Shane Peacock and Wendell Rodricks to rock bands like Euphoria and jewelry brands like Gehna who have longed for the beauty to be their muse. Besides her endorsements such as Parachute Advansed, Biba, Anandam World City or innerwear brand Bodycare Creations, the rising star was recently signed as the new face for Blenders Pride, and is seen opposite Priyanka Chopra on the Blenders Pride Fashion Tour hoardings.

Image

As if this isn’t enough, Evelyn is also actively involved in supporting various causes, such as children charities, animal rescue, clean environment and breast cancer awareness. In her spare time, the multifaceted actress makes music, loves dancing and trains in kickboxing. So you see, this girl literally kicks ass! Lol.

Image

Itsy bitsy teenie weenie, Evelyn shines in pink bikini!

Critical reviews not withstanding, Evelyn Sharma has got on to a roaring start this year with Divya Khosla Kumar’s Yaariyan. Her pink-bikini number Sunny Sunny with Yo Yo Singh is a rage at discotheques and parties. Of course, the actress is elated.

 Image

The song is a blockbuster in India, but Evelyn couldn’t believe her ears, when she had a fan drool over her on the streets of Germany. On a visit to her hometown, the half-German half-Indian Evelyn sparkled with a broad smile, when a chap on the road started trailing her and singing her Yaariyan number Sunny Sunny.

 Image

While she blushed and walked away, she regrets not chatting with him. “He would surely have been a Bollywood-loving NRI since he was singing fluently in Hindi,” she says with a twinkle still in her eyes. “It was out of the blue and totally flattering.”

 Image

Moreover, Evelyn realized how big a hit the number has emerged with teens. “I get a high as I see its zooming popularity,” she admits.

 

Last year, the actress made a mark with key roles in hits like Yeh Jawaani Hai Deewani with Ranbir Kapoor and Nautanki Saala with Ayushmann Khurrana. Then a month ago, she hit fashion headlines with a sensuous short film called In Frost on the Fashion TV website.

 Image

Recently, Evelyn also found herself in the midst of a political controversy after she performed for the Saifai Mahotsav festival in Etawah district, Uttar Pradesh. The presence of political heavyweights like Samajwadi Party (SP) supremo Mulayam Singh Yadav and his son, chief minister Akhilesh Yadav, just a few days after the Muzaffarnagar riots in the state, compounded the situation.

 Image

It drew sharp reactions from other politicos including the Bharatiya Janta Party (BJP) state president Laxmikant Bajpai, Congress vice-president and Rashtriya Janata Dal (RJD) chief Lalu Prasad Yadav and Bahujan Samaj Party (BSP) chief Mayawati, as the actress waited it out helplessly.

 

Some magazine COVERS we have arranged for our Bollywood PR client Evelyn Sharma

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

 

The Fashion Ethics, January 2014

 

Phegency magazine, Pakistan, January 2014

dalebhagwagarmediagroup@gmail.com

Screen scorcher Evelyn Sharma basks In Frost

 

So you thought one can only bask in the glory of the sun, eh? Think again!

 Image

This weekend, actress and fashionista Evelyn Sharma is burning the web screens in a short fashion film called In Frost premiered on the Fashion TV website.

 

The three-minute slick-flick featuring vignettes of the screen scorcher is produced by Vatsal Mehta and directed and edited by Maul Gohel, who was chosen among 25 international fashion and advertising photographers to win top honours at the Cannes Film Festival this year.

 Image

It has Evelyn basking in morning light, wearing modish outfits from ace designer Nishka Lulla. The pretty gal moves like a dream while the sun rays and its hues penetrate her – striding with grace and confidence – as if burning with ambition under warmth of the rising sun.

 

The stillness of a foggy sky in the backdrop seems to take her into dreamy rewind mode with a beautiful sepia tone at times, giving a retro feel to the scenes, yet maintaining a contemporary pace for the film.

 Image

She is styled by Hasnain Patel with make-up by Shubhash Singh. A mesmerizing score by Robin Thicke ft. Pharrell titled Blurred Lines plays in the background.

 

Though the film is called In Frost – more than frosty, we find it piping hot. Watch it and judge for yourself.

 

Evelyn Sharma to match dance steps with Arshad Warsi

 

Evelyn Sharma seems to have all the luck by her side. From starting out as a fashionista and graduating to Bollywood success with super hits like Nautanki Saala! and the Ranbir Kapoor-starrer Yeh Jawaani Hai Deewani (YJHD), she’s now turning a new leaf.

 Image

Evelyn has been signed by director Neeraj Pathak for Bhaiyyaji Superhit starring Sunny Deol, Preity Zinta and Arshad Warsi.

 Image

Pitted as the leading lady opposite Arshad, she plays a cute, sexy but traditional Indian girl. But what the actress is most excited about is matching dance steps with him!

 

Apart from being a powerhouse performer, Arshad is well-known for being a great dancer. And Evelyn feels this gives her a great chance to hone her dancing skills too. Nowadays, the gal is often spotted at a dance rehearsal hall in Andheri, Mumbai. We wonder if that has something to do with the challenge of dancing with Arshad.

 Image

Meanwhile, having bagged a role with various shades, comedy, songs, dance and all, Evelyn is glad to work with director Neeraj Pathak. “He spotted me in YJHD and invited me to his office for a meeting. He compliments me for my talent and thinks I am a quick learner. I feel honoured with the praise.”

 Image

And what does her hero Arshad think of her? “When I first shot with him in Jaipur, it was a scene where I was performing a puja in the house. And Arshad was quite amused by my Hindi accent,” she winks.