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Brand Hitler killed Hitler, says Bollywood publicist Dale Bhagwagar

As appeared in ReputationToday.in

Courtesy: http://reputationtoday.in/views/brand-hitler-killed-hitler/

There is a strong controversial theory about Adolf Hitler having escaped from Germany after the Second World War. Delving into the Führer’s mind from a PR perspective, Bollywood publicist Dale Bhagwagar, concludes why an ESCAPE for Hitler was IMPOSSIBLE.

Many alleged that after the complete defeat and ruin of his Third Reich (Third Empire of Germany), Adolf Hitler escaped from his bunker and went on to live in hiding in Argentina till a very old age. There have been various articles and documentaries describing his escape and life after the war. Many have claimed to have spotted him at various places around the world, giving strength to the notion that he had managed to slyly evade the Americans, British and Russians.

Reality over fake news

However, I have been in the profession of spin for more than two decades now, and having studied about the war and Hitler, I can say with utmost certainty that the Führer (meaning, the leader in German) NEVER ESCAPED. The historical version of his suicide is most correct. He ended his life with his mistress-turned-wife-for-the-last-day Eva Braun and their bodies, as per his instructions, were immediately destroyed by being burned.

Hitler’s propaganda minister, Joseph Goebbels’ publicity machine had been so strong and effective over the years, that it was impossible for Hitler not to live up to that image. Even Goebbels killed himself for the same brand of National Socialism he had deftly helped to create. And with himself, Goebbels took the life of his wife Magda in a suicide-pact, along with six of his children put to death in their sleep.

Truth hurts

Still, you may ask why a power-broker like Hitler would never think about escaping. Good question. Like many journalists say, the when, what, where and how are not as important as the why, here are four strong reasons why he would do what he did.

1) Because Hitler could not imagine life without his adaptation of National Socialism that he had so painstakingly propagated and advocated for 25 years.

2) Because after the war, Hitler could not be safe anywhere in the world, and that included conquered Germany.

3) Because Hitler was way too scared of meeting the fate of Benito Mussolini who was killed and lynched in Italy towards the end of the war. He also had a fear psychosis that he would be strung up naked or paraded through Moscow in a cage by the Russians.

4) And last but not the least, Hitler was too egoistic to run away.

In a situation like that, in his mind, fleeing would have been akin to dying each day he lived. From his point of view, death would have been the quicker, safer and only dignified option. At the time of defeat, from Hitler’s perspective, life after war would be humiliation, while death would mean leaving with self-respect.

Peeping into the Führer’s psyche

And why would he think so negatively about living on? One has to put oneself in his position to imagine what ‘escaping’ would have meant to the Führer.

14 years of political struggle and strife … a near-death experience during First World War … being imprisoned after a failed coup for power … managing to return to politics and getting elected and then assuming dictatorship … 12 years of absolute power … crazy God-like adulation from his people and from various parts of the world … fanatic influence over minds and hearts … multiple failed attempts on his life before and during power … victory after victory in the Second World War — the world’s greatest war … emerging a contemporary conqueror akin to an Alexander or Genghis Khan … world domination almost in his grasp… AND THEN… a humiliating defeat.

Seeking glory even in downfall

For a man who even refused to leave his headquarters — his Reich Chancellery in Berlin — during the last months of the war, running out of Germany was never a thought. He was the Führer, and for him, the Captain never left a sinking ship. He would go down with it. In the eyes of a helpless Captain, that’s the honourable path and his hope for glory.

And this is why I say for sure that all the rumours about him running away to a safe haven were spread either by the victors (mainly Russia’s Joseph Stalin), the gossip-hungry media and a few paranoid people from various countries.

The brand’s new beginning

In conclusion, it wouldn’t be wrong to say that Hitler’s larger-than-life perception and brand took his life. His branding was so magnificently magnanimous, that it was impossible for him to ‘live with defeat’. Come to think of it, this guru of branding was trapped by his own ‘propaganda’ — the word that finally evolved into what we now know as ‘public relations.’

Ending his time, ironically gave his brand a new beginning. It was the turn of the victors to brand him stronger and for longer. After WW2, he came to be known as the biggest ‘monster’ the world had ever witnessed. He is the ‘greatest villain’ in history. The Allies (countries united during the war) and his favourite muse (the Jews) made sure they highlighted atrocities of his regime, as a result of which Hitler is remembered as nothing less than ‘the face of evil.’

Look who’s back

To this day, that fear sells… and how! Just look at the box-office figures of Rogue One, the movie from the Star Wars series, and you’ll realise the world’s ingloriously glorious charm with everything Hitler.

Dale Bhagwagar
Bollywood Publicist & Founder at Dale Bhagwagar Media Group
Dale Bhagwagar is the Rajinikanth of Bollywood PR. Over the years he’s made his own rules, own styles and own world. Apart from being widely quoted across all Indian media, he is the only publicist from the country who has been quoted in international media such as BBC World, BBC Radio, Sky News, Channel 4, The Times, Guardian, The Independent, and many more.

Among some 150-odd clients he has worked with, Dale has also been instrumental in shaping images of Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and movies like Don and Rock On!! Plus, some 20 scandalous names who have been on Bigg Boss.

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Bigg Boss jodis be evicted as pairs, suggests Bollywood PR guru Dale Bhagwagar

As appeared on SantaBanta.com

Courtesy link: http://www.santabanta.com/bollywood/124853/bigg-boss-jodis-be-evicted-as-pairs-suggests-bollywood-pr-guru-dale-bhagwagar/

Bigg Boss jodis be evicted as pairs, suggests Bollywood PR guru Dale Bhagwagar
Tuesday, April 17, 2018 13:53 IST
By Santa Banta News Network
With Colors announcing the auditions for Bigg Boss 12, anxiousness about the next season of the Salman Khan reality show has already begun.

A tweet from Colors says, “#BiggBoss12 is coming soon and this time we’re looking for jodis! So bring a partner along with you to the @BiggBoss house for twice the dhamaal! Auditions now open!”

Following this, Bollywood PR guru Dale Bhagwagar tweeted a suggestion. “Since BB12 is about jodis, both the persons in a jodi should be held equally responsible for everything. It will be so much fun if they would also be evicted together. Since no two people are alike, this may cause a lot of anxiety among fans and it could ‘doubly’ enhance the dramatic value.”

Dale understands reality television the best in his field. The publicist has handled the media for some of the most controversial names who have been on Bigg Boss. Everyone from Aarya Babbar, Aman Verma, Amar Upadhyay, Anita Advani, Ashmit Patel, Diana Hayden, Kashmera Shah, Mandana Karimi, Pooja Misrra, Rahul Mahajan, Rakhi Sawant, Salil Ankola, Sambhavna Seth, Shamita Shetty, Sherlyn Chopra, Sonali Raut, Upen Patel, Vikas Bhalla, Vindu Dara Singh and Zulfi Syed have been on the list of Dale’s PR clients from time to time.

Bollywood PR guru Dale Bhagwagar: Helping people become famous

As appeared on QNAindia.com

Courtesy: https://www.qnaindia.com/bollywood-pr-guru-dale-bhagwagar-helping-people-become-famous/

super dale 026

Among some 200-odd clients he has worked with, Dale has also been instrumental in shaping images of Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and movies like Don and Rock On!! Plus, some 20 scandalous names who have been on Bigg Boss. We grill him on some sensitive topics here and he answers with great honesty.

You have always been in favour of the digital media. Do you think the print media will be over soon?

Dale: It may come as a surprise to you, but let me tell you that while Print Media is a dying medium almost all over the world, India is one of the only countries where it has been thriving and sometimes even growing. This is mainly because India has such a wide variety of languages and language newspapers. So while the urban readers are slowly shifting to checking their daily dose of news on desktops, laptops and mobile phones; there is still a humongous chunk of readers in the rural segment who boost the readership and circulation of newspapers, newspaper supplements and magazines. Having said that, Print is indeed a dying medium. Because the youth is slowly stopping to patronize it. So the coming generations are not going to subscribe to newspapers at their homes… unless they do it online. But language newspapers will survive much longer than English papers. So vernacular Press has nothing to worry for now. Plus, certain English newspapers like The Times Of India, DNA, Hindustan Times and Mid-Day; which sell advertisements in package-deals along with their sister publications and brands (including television channels, radio stations and film award shows) across the media spectrum, will also survive. As for me focusing on online media, it has been the case from almost a decade now. I like to change with the times, as I have seen many PRs perish because they could not change. I am the longest surviving publicist in the film industry in India. And I intend to keep things that way (winks). So I have to always keep ahead of time and change and evolve. I have to always beat the current lot of PRs at their game if I want to keep being a leader of things. That’s how it’s always been, and that’s how I intend to keep it. (smiles)

From managing PR of debutantes to superstars, what has been the most cherished moment?

Dale: I have often stated that my PR clients are like my children. And just as a mother loves all her children equally, I love to work for my PR clients with equally devoted energies and passion. All have been interesting and challenging; otherwise they wouldn’t have been my clients in the first place. However, there are certain projects and personal PR assignments that have interested me more. Handling the work for names such as Hrithik Roshan and Priyanka Chopra has been a pleasure. Whereas handling the media publicity and hype for more controversial brands such as Shilpa Shetty, Vivek Oberoi, Rakhi Sawant, Swami Nithyananda and Global Advertisers (the patrons of Radhe Maa) has been more challenging at times. One of my current clients is makeup and prosthetics designer Preetisheel Singh. Handling her work is also very interesting as it is quite different from my regular assignments which involve actors and movies. Doing PR for movies like Don and Rock On!! too have been good fun.

Bollywood PR guru Dale Bhagwagar addressing a press conference in Mumbai

What are the things that you would like to see among the new generation of PRs?

Dale: Integrity is the number one thing that seems to be missing in the current lot of PRs. That is one very important reason for loss of trust. Second is street-smartness, which every PR needs to possess — that quality of being sharp and scheming to the extent of being manipulative with the media. Ha ha. Ya, it is important for a PR to be a manipulator. Because that is the job. One has to know how to strategize, play, plot, plug and plant news in the media. The better the manipulator, the better the PR. Another thing that Gen Next needs to keep in mind is media ethics. Manipulative PRs need to also have a lot of PR ethics. They need to know and understand where to draw the line. They need to be pro’s at doing a balancing act between ethics (a demand of the times) and exaggeration (a demand of the spice and sensationalism-hungry media). Otherwise they can end up influencing society in a bad way. See, PRs have the advantage of being able to reach the public at large through the voice of celebrity clients. So if they misguide their clients or misuse their clout, it can spell mayhem from the cultural point of view. Thus PRs need to be deep-rooted in media ethics even while they plot and plan to promote their clients using national and international media platforms at their disposal.

How important is social media for celebrities and PRs?

Dale: This is a very good question. Especially because many celebrities tend to focus too much on Social Media. So much so, that they often sideline mainstream media. Social Media is a pillar of the media; a means of support. However, it is NOT the main media. The real media is Online Media (websites), Television Media, Print Media, Radio Media. These have more credibility; as before a news is carried on these places, it is written by a trained and experienced writer/reporter; goes through checks of a sub-editor, news editor, deputy editor or the executive editor, before it is finally published. So that news will definitely carry much more credibility compared to self-published and self-generated news on Social Media. Plus, when one is featured on websites, the news gets archived and is searchable for all time. This archive-value of the news, along with some good Google Search Engine Optimization (SEO), can help a celebrity much more in the long run, as it provides more consistency and value than a post or picture which will be lost on Social Media within a day, unless it goes viral. And as we know, just one out of thousands and thousands of posts have the potential to go viral. So the chances of getting noticed on social media is miniscule, compared to building a strong image through website articles and write-ups. News on websites last longer and can have a consistency to it, which can’t be found on Social Media. To sum it up, Social Media is fantastic, but it has to be used as an add-on to actual mainstream media.

Do you use social media to reach and impress traditional media?

Dale: Yes, I do. But I feel Social Media becomes unsocial at times and is gradually losing credibility. When it began, it gave a voice to millions. But many started to misuse it and abuse it. Twitterati is well-known for being rude and abusive to people… resulting in a lot of celebrities like Amitabh Bachchan and Shah Rukh Khan complaining about the negativity on it. Actor-singer Sonu Nigam got so disgusted with it that he ultimately quit the platform. These things say a lot about changing trends. Moreover, the recent Cambridge Analytica data-breach scandal has everyone worried about Facebook privacy and stability. Whereas Social Media could have brilliantly focused on citizen journalism, and even educating along with informing. But it went on to create the demon of ‘fake news’ in many instances. Even the concept of ‘Paid News’ and ‘Paid Media’ which has been the domain of Print Media until now, is creeping into online media, including Social Media. One is asked for monies to improve the visibility and boost posts. If one can pay and be famous, then the people with monies will be the ones to be. What about the deserving? What about the ones with creativity? These money-making tactics have marred Social Media’s credibility as a platform for information dissemination. However, it still remains a very strong segment. And I feel that with time, it has an enormous potential to refine, redefine and mature.

What fascinates you most about PR work?

Dale: Like journalism, public relations is one of the few professions where there is constant activity. News happens 24×7 and one has to always be on toes. Moreover, muck also happens 24×7 and people need crisis management via PRs all the time. This is a very interesting part of the profession, as there is never a lull. One is always in the thick of things. I feel like a ringmaster of the grand media circus. No day is ever boring.

What makes you happy in your professional life?

Dale: The choice to live life the way I want to live it.

Who has been your favourite client and why?

Dale: Now! Now! Are you trying to put me into trouble by having me to take just one name here? Ha ha! But seriously, if I were to answer that question honestly, it might sound narcissistic. But the fact is that I, myself have been my most favourite client. Yes, I treat myself as a client — a brand — a PR brand who can be relied upon, trusted; one who delivers and who is consistent with growth. In my eyes, there is no further satisfaction to know that your work helps others grow and be famous. That you are able to propel people into the limelight and strengthen their image and brand by influencing the media. That you have the means to make their careers better. That’s what gives me the ultimate high.

 

Should Paid Media journalists be credited as copywriters?

As appeared on PRmoment.in

Courtesy: http://www.prmoment.in/category/pr-news/should-paid-media-journalists-be-credited-as-copywriters

PR news of film publicist Dale Bhagwagar

At the onset, I should mention that the views in this article are my own and the website may or may not agree with them. I am starting with this disclaimer because what I am about to say could ruffle feathers. And if it doesn’t, then a lot of media people should delve into their conscience.

Journalism, like PR, is turning into a business
We all know that in the advertising, marketing and PR agencies, copywriters write phrases, articles and catch-lines in favour of clients who pay them. In contrast to the copywriter, the more ethical profession of journalism has always attracted a lot of respect and privileges.

However, in recent times, most top newspapers are officially selling editorial space under what has come to be known as Paid Media or Paid News. The profession of journalism is turning into a business; just like my PR business. It’s simple — the client pays and in return, good things are written about and publicized, mostly in a glorifying and exaggerated manner. The moneyed people and projects get premium coverage, while others, more than often, are treated as not important; however credible their news might be.

Be a thought leader, not a policy follower
What I am about to ask now, is a very difficult question to ask. A painful one too. But someday soon, someone or the other is gonna ask it. So I thought to myself, why not me and why not today. Now the tricky part here (or call it irony) is that I am a publicist. And publicists are supposed to be media manipulators, spin doctors, schemers. Yeah, of course I am all that and more. I do plan, plot and plug content all the time.

Just like the old-school journalists, PR guys are the ones who build perceptions, remodel and remake them. Which makes them no less than thought leaders. And from this perspective, I feel I am equally suited to ask this question: Should Paid Media journalists be termed and credited as copywriters?

Wither credibility!
When it all started a couple of years ago in the print media, it began with one paper beginning to charge for articles and editorial space. Over the years, when it met success, one by one, other print media began charging for articles. They began competing in best pricing for articles and features in bulk packages. Patronising the payers and giving second-hand treatment to the non-payers became management policy. And now a time has come when it is difficult for the reader to differentiate news from promotional pieces. More than often the advertisement departments dictate terms to the editorial departments.

Print Media losing its spine
How ethical is it for a journalist (one who is expected to be fair in reporting news) to write an objective piece when his/her publication is busy patronising the paying clients? Of course, it’s not possible and many-a-times, ethics are dammed. And since quite a few media are involved in this whole process, the remaining ones stay quiet about it. I’d say, both Paid Media and their silent watchers have lost their spine. It’s just a matter of time and a spark, when some top celebrity, politician or business tycoon points fingers at them, followed a national controversy about it.

Print journalists turning into puppets?
When a journalist echoes the sentiments of the paper’s advertising department, or of the owner of the publication, one does wonder if the journalist is actually a copywriter… or maybe, even a marketeer or publicist. And the list of such articles and journalists is growing.

A wake up call
If the Paid News trend goes on, the day wouldn’t be far when there will emerge a lot of Donald Trumps in India, crying foul and screaming, ‘Fake News, Fake News’ for what he calls “dishonest and biased media.” Let this article written by a PR on a PR website be a wake-up call for print journalists.

Last but not the least, do note that this piece is not written to make any scribe feel bad. Its written for the sake of insight and introspection. Take it in the right spirit. If you are a journalist and can’t change the industry, maybe you could change yourself or the job. After all, self-esteem and pride has been synonymous with journalism and I am sure every aspiring journalist gets into the profession to enjoy that pride.

After spending your years in journalism, when you grow old and your grand-children ask you, ‘how did you contribute in the great information and communication age?’, you don’t want to say, ‘I pushed articles for those who paid’.

Dale Bhagwagar is a Bollywood publicist and the founder of Dale Bhagwagar Media Group www.dalebhagwagarmediagroup.com

Comments:

Wow, what an exposing article. Mr Dale Bhagwagar is what PR legends are made of. He talks about things no PR ever dared. Super entertaining fellow too. Talks as if he is narrating stories. I have him on my google alert from where I got this article. Follow this guy like a bhakt. Once he came to my college for a guest lecture. Before the lecture our coordinator said she will show a video of Mr Dale before he comes in to talk. Lights went off and someone entered the classroom and sat besides me. When the video was playing the guy told me this speaker in the video is talking bullshit. I said yes and wondered who this colleague was. When the lights came on I realised that it was the speaker sitting besides me. He cheekily smiled at me and went to the podium to begin his talk. I was so so so embarrassed. He turned out to be mind blowing in his lecture. Best part was when he was asked about PR fees. All wanted to know what a Bollywood PR charges. He told us his fees bindaas. That was something no one had told us earlier. We also never knew Bollywood PRs were so well paid. Some decided on our profession only after he spoke at my college. But throughout the talk, I was only wishing he wouldn’t mention about that yes I’d said.

By Pragati Naik on 31st January 2018 – 2:43PM

Hopefully your spark of idealism will trigger a few fires and spread more light in a grey world of media/ journalism

By Sam Mohan on 31st January 2018 – 10:01PM

Yes. Paid journalists should be called copywriters But TOI Where the practice of paid news began, has done the reverse . In the good old days the bylines of the journalists would be followed by Times News Network And that of the writer reporting for the response department would have No Such tagline. This would at least differentiate between a journo and a response department writer. But now that distinction has been removed: so now response writers bylines that say ABC@timesgroup.com the same as that of a journalist.

By Kingshuk Nag on 31st January 2018 – 10:10PM

Dale has been the most famous Entertainment PR man from almost two decades in Bollywood. Plus, his website says, he was a journalist for more than a decade before he turned PR (something I wasn’t aware about earlier. I know Dale personally but he never mentioned that). I guess that also makes him the longest surviving journalist-publicist in Bollywood. No wonder he writes with so much depth about journalism and the malice of paid news. Top class analysis for the best in the business. You got an ace, PR Moment. This article is indeed a revelation for all those you do not have the privilege of knowing how corrupt journalism is becoming.

By Pramod Muntashir on 1st February 2018 – 9:29AM

the difference between dale and other bollywood publicists is that dale is fiercely loyal to his clients, even to the extent of defending them publicly and so many times in media. he is fearless. this has been his nature from many years. and that is why “ironically” (as this article says, he is also the one to point out media’s follies in paid journalism. sach bolna koi dale se seekhe. journalists have a lot to learn from this publicist.

By Ritwik Banerjee on 1st February 2018 – 11:56AM

I have know Dale from the days where he started his career in journalism. I remember an occasion, where I was alone with him in the editors cabin. He said, you know what I will one day be on the other side of the table. And surely he has come a long way. He has the guts to go ahead and voice his opinion. Well Dale, paid not paid, journalism will always have a grey side to it. It has been for decades, the growing technology of media and the medium, no one will have any control on it whatsoever. The upper hand will always be with the one who will negotiate well, how glorified it projects the news and last but not the least protects well if backfired. And don’t worry about the grand children as they will be much much ahead to all of us, to even question such credibility of ours.

By Vineeta Banerjee on 2nd February 2018 – 4:25PM

Good going Dale! Since we also worked together so you know I was a Journalist in the era when we worked for RP (Reader’s Pleasure) & not PR.
I left journalism the day I was asked to write a ‘positive’ article about an actor who was also a criminal & a bad human being.
Then I was on the other side, as a Film Producer/Director & I was asked to pay for every word that was printed. Couldn’t afford so my films suffered because of lack of promotion.
Today “Twitter” is Journalism, paid or otherwise! Every tweet makes a story for a journalist & sometimes its retweeted for publicity. Either way nothing is believable anymore!

By Pammi Somal on 2nd February 2018 – 6:49PM

 

Here’s why Dale Bhagwagar tops the list of best PRs in Bollywood

As appeared on UrbanAsian.com

Article courtesy: https://urbanasian.com/events/2017/12/heres-dale-bhagwagar-tops-list-best-prs-bollywood/

Max Clifford, the world’s most scandalous publicist once called Dale Bhagwagar “the PR to go to in India.” So what made Clifford praise and refer another publicist? A little case study about this public relations professional from India reveals a lot.

Often termed the King of Spin, Dale Bhagwagar undoubtedly tops the list as the most famous PR experts the Indian entertainment industry has ever witnessed. He is most probably the highest paid publicist and the guy behind the glamour, glitz and media hand-handling for a huge number Bollywood celebrities.

He has looked after the media for more than 200 film stars including Hrithik RoshanShilpa ShettyPriyanka ChopraGovindaVivek Oberoi, the evergreen Dev Anand, and films such as the Shah Rukh Khan starrer Don and Farhan Akhtar starrer Rock On!!

That’s not all! Dale has handled the PR for around 40 movies starring actors such as Amitabh BachchanAnil KapoorAnupam KherArjun RampalBipasha BasuBo DerekBoman IraniJackie ShroffJesse MetcalfeJohn AbrahamKabir BediKareena KapoorKarishma KapoorKatrina KaifManisha KoiralaNaseeruddin ShahOm PuriPadma LakshmiPrakash RajPreity ZintaRahul BoseRani MukerjiRaveena TandonRekhaSaif Ali KhanSanjay DuttShabana AzmiSharman JoshiShriya SaranSunil ShettySunny Deol… and the list goes on and on.

Well known as Bollywood’s only PR guru, this award-winning publicist from Mumbai is also a master with handling controversies and crisis management for actors. For this, he has been quoted in each and every prominent Indian media, apart from some of the topmost international publications and news television channels such as BBC World, CNN, Sky News, The Times, The Guardian, The Independent, Daily Mail, New York Times and The Washington Post.

Dale has spearheaded Shilpa Shetty’s PR during her Big Brother win and also handled the media for a full 20 names who have participated in the reality show’s Indian counterpart Bigg Boss; best known for being hosted by megastar Salman Khan.

All this and more makes the guy a master of masters. No wonder, a simple Google search in his name brings up thousands of results.

Bollywood journalists need to save themselves from Paid Media says Bollywood PR Dale Bhagwagar

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Bollywood PR Dale Bhagwagar explains why ‘feminism’ is bad for women

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