Archive

Archive for January, 2018

What’s common between Donald Trump and Rakhi Sawant!

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 1. (Images courtesy - Google)

If I understand US President Donald Trump’s PR game, directly or indirectly, he will toe the ‘America First’ line at the World Economic Forum in Davos, Switzerland and everyone will scream “anti-globalism” and “protectionism” again. His rhetoric will spark more debates in America and China, increase speculation in Russia, United Kingdom and France and keep the rest of the world including North Korea on guard (on guard from the unpredictable Trump, of course).

 

I guess what Trump wants is to have himself on one side and the world on the other. It’s an importance-gaining PR tactic, smartly disguised under the pretext of nationalism, control and world order. He is playing that game and the world is exactly falling into his PR trap.

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 2. (Images courtesy - Google)

That’s also the tactic of my off-and-on PR client Rakhi Sawant. Do exactly the opposite of what everyone expects one to do, shout from rooftops, and people will take notice. It works, and how! And she carries it off real well. Whether you deliver on what you say is not important. What’s important is that you are always in the news.

 

Yes, there’s no news like bad news. But better than bad news, is weird news. It’s just a kind of PR strategy. A kind not everyone can manage. Trump can, Rakhi can. And you, the listener, viewer and reader — is the scapegoat. Can you save yourself from it. I doubt. Not after social media. 😉

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 3. (Images courtesy - Google)

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India’s Republic Day Google doodle

Thank you Google. 🙂 🙂 You are a true friend. Even better than FB.  FB can block, stop and throw people out. And when its not doing that, it changes interface again and again and again and again and also increases the number of clicks per task for its own benefit. It also spams with Page invites, game invites and all sorts of distracting notifications which it does not allow users to shut off. You never do all that… at least not as much at FB  Love you more than FB 😛 #TrueFriend

India Republic Day Google doodle

Bollywood PR Dale Bhagwagar explains why ‘feminism’ is bad for women

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A PR view of why Bigg Boss gets top of the list billing

I feel, Bigg Boss gets the highest billing among reality shows not because Salman Khan hosts it. It gets top billing because it has been customised to bring out the best and worst of human emotions. Because it plays on fear and love… more importantly, on fear… which is a stronger emotion than love.

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British Asian actors need PR through the right publicists in Bollywood, says Stardust India editor

Sumita Chakraborty, the editor of Stardust India has given an interesting, informative and insightful interview to Hamant Verma of BizAsia. She aptly describes how PR has taken control over perception-building in entertainment journalism. She also mentions how “hiring the right publicists and agents” can be one of the important aspects for British Asian actors “to build a successful career in Bollywood”. She talks about Upen Patel, whom I handled PR for when he entered Bollywood… and also Katrina Kaif, whose debut film Boom was publicized by me. All in all, Sumita’s interview is a fantabulous read.

Sumita Chakraborty, editor, Stardust India, Magna Mags, Publishing Company

 

Preetisheel Singh weaves magic on Nawazuddin Siddiqui yet again

After Nawazuddin Siddiqui’s look in the Sridevi-starrer Mom, my PR client Preetisheel Singh has transformed him yet again for ‘Thackeray’; the biopic on Bal Thackeray. The teaser has got rave reviews.

From Ekta Kapoor’s Kkavyanjali to Hollywood

Rakshak Sahni - Pic 2

Got some quick and controlled news write-ups done for my new PR client Rakshak Sahni this week. Rakshak was seen in Ekta Kapoor’s Kkavyanjali on Star Plus earlier, and is now going to debut in a Hollywood film called Eastern Crimes. The makers are in talks with Peter Weir (director of The Truman Show and Dead Poets Society to direct the movie.)

 

Indian actor Rakshak Sahni to make big-budget Hollywood debut with Eastern Crimes

 

http://www.santabanta.com/bollywood/123359/indian-actor-rakshak-sahni-to-make-big-budget-hollywood-debut-with-eastern-crimes/

 

https://urbanasian.com/featured/2017/12/indian-actor-rakshak-sahni-make-big-budget-hollywood-debut-eastern-crimes/

 

http://www.mangobunch.com/indian-actor-rakshak-sahni-make-big-budget-hollywood-debut-eastern-crimes/

 

http://www.bollywooddhamaka.in/bollywood-dhamaka/indian-actor-rakshak-sahni-make-big-budget-hollywood-debut-eastern-crimes/26371

 

http://myvantagepoint.in/indian-actor-rakshak-sahni-make-big-budget-hollywood-debut-eastern-crimes/

 

http://www.bharatstudent.com/news/1-143520/indian-actor-rakshak-sahni-to-make-big-budget-hollywood-debut-with-eastern-crimes

 

http://filmysansaar.com/blog/indian-actor-rakshak-sahni-to-make-big-budget-hollywood-debut-with-eastern-crimes/

 

http://scrutinybykhimaanshu.blogspot.in/2017/12/indian-actor-rakshak-sahni-to-make-big.html

 

http://www.apnnews.com/category/media-entertainment/indian-actor-rakshak-sahni-to-make-big-budget-hollywood-debut-with-eastern-crimes-112437

 

https://brightnews2016.blogspot.in/2017/12/indian-actor-rakshak-sahni-to-make-big.html

 

https://mumbainewsnetwork.blogspot.in/2017/12/indian-actor-rakshak-sahni-to-make-big.html

 

http://www.bollywoodcouch.com/3192-2/

 

http://www.televisionpost.com/television/tv-star-rakshak-sahni-set-to-make-hollywood-debut-with-eastern-crimes/

 

http://bollywoodbolega.com/bollywood-main-stream-cinema-hindi-films/2017/12/21/indian-actor-rakshak-sahni-make-big-budget-hollywood-debut-eastern-crimes/

 

http://newsdog.today/a/article/5a3b676812313a7f24d71cc6/?d=false

 

http://www.balleballeradio.com/newspage.php?id=581&cat_id=0&p=&search=#ontitle

 

http://thewesternvolunteer.com/entertainment/indian-actor-rakshak-sahni-to-make-big-budget-hollywood-debut-with-eastern-crimes/

 

An interview on Covai Post from South India

 

https://www.covaipost.com/entertainment/i-envision-a-cinematic-world-with-asian-superheroes-rakshak-sahni/

 

Rakshak Sahni - Pic 4