Archive

Archive for December, 2013

Some magazine COVERS we have arranged for our Bollywood PR client Evelyn Sharma

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The Fashion Ethics, January 2014

 

Phegency magazine, Pakistan, January 2014

dalebhagwagarmediagroup@gmail.com

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Screen scorcher Evelyn Sharma basks In Frost

 

So you thought one can only bask in the glory of the sun, eh? Think again!

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This weekend, actress and fashionista Evelyn Sharma is burning the web screens in a short fashion film called In Frost premiered on the Fashion TV website.

 

The three-minute slick-flick featuring vignettes of the screen scorcher is produced by Vatsal Mehta and directed and edited by Maul Gohel, who was chosen among 25 international fashion and advertising photographers to win top honours at the Cannes Film Festival this year.

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It has Evelyn basking in morning light, wearing modish outfits from ace designer Nishka Lulla. The pretty gal moves like a dream while the sun rays and its hues penetrate her – striding with grace and confidence – as if burning with ambition under warmth of the rising sun.

 

The stillness of a foggy sky in the backdrop seems to take her into dreamy rewind mode with a beautiful sepia tone at times, giving a retro feel to the scenes, yet maintaining a contemporary pace for the film.

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She is styled by Hasnain Patel with make-up by Shubhash Singh. A mesmerizing score by Robin Thicke ft. Pharrell titled Blurred Lines plays in the background.

 

Though the film is called In Frost – more than frosty, we find it piping hot. Watch it and judge for yourself.

 

Evelyn Sharma to match dance steps with Arshad Warsi

 

Evelyn Sharma seems to have all the luck by her side. From starting out as a fashionista and graduating to Bollywood success with super hits like Nautanki Saala! and the Ranbir Kapoor-starrer Yeh Jawaani Hai Deewani (YJHD), she’s now turning a new leaf.

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Evelyn has been signed by director Neeraj Pathak for Bhaiyyaji Superhit starring Sunny Deol, Preity Zinta and Arshad Warsi.

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Pitted as the leading lady opposite Arshad, she plays a cute, sexy but traditional Indian girl. But what the actress is most excited about is matching dance steps with him!

 

Apart from being a powerhouse performer, Arshad is well-known for being a great dancer. And Evelyn feels this gives her a great chance to hone her dancing skills too. Nowadays, the gal is often spotted at a dance rehearsal hall in Andheri, Mumbai. We wonder if that has something to do with the challenge of dancing with Arshad.

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Meanwhile, having bagged a role with various shades, comedy, songs, dance and all, Evelyn is glad to work with director Neeraj Pathak. “He spotted me in YJHD and invited me to his office for a meeting. He compliments me for my talent and thinks I am a quick learner. I feel honoured with the praise.”

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And what does her hero Arshad think of her? “When I first shot with him in Jaipur, it was a scene where I was performing a puja in the house. And Arshad was quite amused by my Hindi accent,” she winks.

 

Evelyn Sharma’s bikini dance moves with Yo Yo Honey Singh!

 

Aishwarya Rai did it in Dhoom. Priyanka Chopra did it in Andaaz, Don, Dostana and for Pitbull. Katrina Kaif did it in Boom and in Spain with Ranbir Kapoor (wink). Deepika Padukone did it in Cocktail.

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This holiday season, actress Evelyn Sharma has got a pretty good reason to join the Bollywood bikini brigade with a sizzling beach song. The gal will hit the silver screens in a scorching hot two-piece bikini for the first time ever with superstar Yo Yo Honey Singh’s song Paani Paani for her next movie Yaariyan; the directorial debut of T-Series’ head honcho Bhushan Kumar’s wife Divya Khosla Kumar.

 

Laughing off the recent rumours that plastic surgery must have gotten Evelyn her perfect figure, the young actress says: “I love to dance! In movies, on stage and to stay fit! Dance is a great workout too! It keeps your body toned and stamina high!”

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To the question if she felt uncomfortable in a two-piece, she winks: “What’s better to wear on the beach than a swimming costume! The song is full of fun, sun and yaariyan! I really enjoyed the shoot with Divya ji! She knew exactly how to make us feel comfortable and get our energy going with every take!”

 

Evelyn surprised the audience with her sweet Seeta role and cabaret like song Dil Ki Toh Lag Gayi earlier this year in the hit movie Nautanki Saala opposite Ayushman Khurrana; and went on to showcase her dancing skills to Ooh La La, playing a vivacious character alongside Ranbir Kapoor in Ayan Mukherji’s Yeh Jawaani Hai Deewani; one of the biggest blockbusters of the year. Attagirl!

Stranded Evelyn Sharma boards an overnight train!

 

Some Bollywood stars are known to go out of the way to accommodate their producers, sometimes braving risks and weather. We often hear such episodes of professionalism about Salman Khan, Aamir Khan, Akshay Kumar, Priyanka Chopra, Kareena Kapoor and Deepika Padukone. Joining the list now is the Yeh Jawaani Hai Deewani actress Evelyn Sharma.

 

Recently, on her way to shoot for Divya Khosla Kumar’s Yaariyan in Darjeeling and Sikkim, Evelyn’s flight was rerouted from Bagdogra to Guwahati airport because of a bad storm, leaving her stranded alone with her luggage.

 

Shooting was scheduled for the next day and since she knew it’s a big hassle for any producer to reschedule location shoots, the actress decided to bravely take an overnight train from Guwahati to Siliguri to reach her sets on time.

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“Luckily, God sent an angel in the form of one of the nicest persons I have ever met; to guide and guard me the whole journey – from going to the railway station, arranging for a ticket on a completely booked train, guarding me for 10 hours on the journey, inviting me for lunch in Siliguri and safely dropping me to the car which brought me to the shoot in Sikkim,” a grateful Evelyn reveals, though concealing the name and gender of this ‘mystery person’.

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“Without the timely help, I would have been lost in Guwahati, as my phone was dead and the flight personnel did not help at all,” she adds.

 

Needless to say, her entire film crew was highly impressed with Evelyn’s bravery of taking the train alone in the night, just to make sure she reached on time.

 

Yaariyan is the directorial debut of T-Series’ head honcho Bhushan Kumar’s wife Divya Khosla Kumar and releases on January 31 next year.

 

Evelyn Sharma is the Indian adman’s new hot favourite!

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Evelyn Sharma is fast emerging the hottest Bollywood import since Katrina Kaif.

 

The gal has not only been strengthening her position in Bollywood with key roles in hits like Yeh Jawaani Hai Deewani with Ranbir Kapoor and Nautanki Saala with Ayushmann Khurrana, but her popularity is growing from strength to strength in the fashion and ad world too.

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The half-German half-Indian Evelyn is now one of the favourites for some of the country’s best-known designers including Rocky S, Wendell Rodricks, Falguni & Shane Peacock, Sonaakshi Raaj and Nikhil Thampi, as their muse and showstopper at recent fashion events.

 

Moreover, the four-flicks-young actress and fashionista has been gracing magazine covers, bagging endorsements and signing new movies almost like collecting birthday gifts.

 

Evelyn has been the face of campaigns for various brands including Blenders Pride, Parachute, Anandam World City and Biba; many of whom have extended their endorsement deals with the rising star.

 

To add to all this, the hottie is constantly growing in her Google ranking with surfers seeking out her hot photo galleries and wallpapers on the world wide web. And she will soon be seen in Divya Kumar’s Yaariyaan and David Dhawan’s Main Tera Hero. Way to go!