Founded as an independent entertainment PR agency in 1997, the Dale Bhagwagar Media Group plays a vital role in initiating media maneuvers like image-building, brand management, hype, crisis management and makeovers in Bollywood, and positioning these at the forefront of the information age. The agency spearheads campaigns that are contemporary, yet deep-rooted in PR ethics, paving the way for future generations of publicists.

DBMG clients

The Dale Bhagwagar Media Group has been instrumental in shaping the images of more than a hundred film personalities. Amongst this repertoire are names like Hrithik Roshan, Govinda, Shilpa Shetty, Priyanka Chopra, Randeep Hooda, Vivek Oberoi, Shiney Ahuja and Hollywood filmmaker Ashok Amritraj. The agency has also handled image-building and publicity exercises for more than thirty films, including Bombay Boys, Kya Kehna, Style, Hadh Kar Di Aapne, White Noise, Aetbaar, Taj Mahal – An Eternal Love Story, Musafir, Don, Honeymoon Travels Pvt. Ltd. and Rock On!!

The agency’s capabilities were showcased when client Shilpa Shetty participated in the Celebrity Big Brother reality show in UK. The Dale Bhagwagar Media Group moved quickly, and with a steel-like grip, efficiently took charge of the various controversies surrounding her. Giving unexpected twists and turns to the hoopla and outbursts of alleged racial discrimination, the agency made sure it spun a diva-like image for the actress and in the process, enhanced ‘Brand Shilpa’, who emerged as an icon against racial-discrimination for the world to look up to.

The agency utilizes its acumen in press relations by connecting the film industry with the ever-expanding Internet Media, Television Media, Radio Media, Mobile Space and the traditional Print Media. The Dale Bhagwagar Media Group helps foster a pro-business environment for industry players and increases media choices for consumers.

It has received over a dozen awards and felicitations from various institutions for excellence in the field of entertainment PR.

Apart from its main operations in Mumbai, it has branches and media reps in New Delhi (North India), Hyderabad (South India), Nagpur (Central India), Chandigarh (North India), Indore (Central India), Jodhpur (North India), Kolkata (East India), Jalandhar (North India) and Washington, DC (USA).

PR consultant and publicity expert Dale Bhagwagar, with his experience spanning three decades in the media, leads Dale Bhagwagar Media Group. All the agency’s activities bear his personal touch and stamp.

The agency can be contacted on dalebhagwagarmediagroup@gmail.com. Dale Bhagwagar can be personally contacted on +919833098334 via call or WhatsApp. You can also befriend him on www.facebook.com/dalebhagwagar, join up his official Facebook page www.facebook.com/dalebhagwagarofficial, check him out on www.youtube.com/dalebhagwagar or follow him on www.twitter.com/dalebhagwagar.

Contacts & links:

Dale Bhagwagar
1/63, Heera Panna Mall,
Behind Oshiwara Police Station,
Andheri (West),
Mumbai – 400 053.
Cell: +919833098334

DBMG blogsite:

IMDB listing:

Profiled on IndieIcons:

News from New York:

Profiled on YourStory:

Some spin secrets exposed:

PR turnarounds:


Talking Bigg Boss:

Crisis management video 1:

Crisis management video 2:

Crisis management video 3:

Arnab Goswami LETS Dale Bhagwagar TALK:
Part1: https://www.youtube.com/watch?v=YD7_0Q56bGE
Part 2: https://www.youtube.com/watch?v=1C4StQakx0I

Dale on Barkha Dutt’s We The People:

Bigg Boss PR specialist:

Education blog:

PR blog:


Google search 1:

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