ABOUT THE GROUP

Founded as an independent entertainment PR agency in 1997, the Dale Bhagwagar Media Group plays a vital role in initiating media manoeuvres like image-building, brand management, hype, crisis management and makeovers in Bollywood and positioning these at the forefront of the information age. The agency spearheads campaigns that are contemporary, yet deep-rooted in PR ethics, paving the way for future generations of publicists.

The Dale Bhagwagar Media Group has been instrumental in shaping the images of more than fifty film personalities. Amongst this repertoire are names like Hrithik Roshan, Govinda, Shilpa Shetty, Priyanka Chopra, Vivek Oberoi, and Hollywood filmmaker Ashok Amritraj. The agency has also handled image-building and publicity exercises for more than thirty films, including Bombay Boys, Kya Kehna, Style, Hadh Kar Di Aapne, Musafir, Don, Honeymoon Travels Pvt. Ltd. and Rock On!!.

The agency’s capabilities were showcased when client Shilpa Shetty participated in the Celebrity Big Brother reality show in UK. The Dale Bhagwagar Media Group moved quickly, and with a steel-like grip, efficiently took charge of the various controversies surrounding her. Giving unexpected twists and turns to the hoopla and outbursts of alleged racial discrimination, the agency made sure it spun a diva-like image for the actress and in the process, enhanced ‘Brand Shilpa’, who emerged as an icon against racial-discrimination for the world to look up to.

The agency utilizes its acumen in press relations while catering to the Print, Television and Radio media, alongside the Internet and Mobile space. The Dale Bhagwagar Media Group helps foster a pro-business environment for industry players and increases media choices for consumers.

Accredited by the Public Relations Society of India, the agency has received over a dozen awards and felicitations from various institutions for excellence in the field of entertainment PR.

Apart from its main operations in Mumbai, it has branches and media reps in New Delhi (North India), Hyderabad (South India), Nagpur (Central India), Chandigarh (North India), Indore (Central India), Jodhpur (North India), Kolkata (East India), Jalandhar (North India) and Washington, DC (USA).

PR consultant and publicity expert Dale Bhagwagar, with his 26 years of experience in media, leads Dale Bhagwagar Media Group. All the agency’s activities bear his personal touch and stamp.

The agency can be contacted on dalebhagwagarmediagroup@gmail.com. Dale Bhagwagar can be personally contacted on 0091 9833098334, pinged on his BlackBerry PIN 28DE3688, or added on his Facebook ID www.facebook.com/dalebhagwagar.

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